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One of the foremost music festivals has become one of the biggest stages for beauty brands to spotlight their youth-targeted products.
April 26, 2026
By: Lianna Albrizio
Associate Editor
Coachella wrapped with some unforgettable performances from Justin Bieber’s poignant serenade of “One Less Lonely Girl” to Billie Eilish to Madonna and Sabrina Carpenter’s captivating duet of “Vogue.” But the desert’s hottest musical festival in Indio, CA doesn’t merely showcase the hottest legendary musicians and bubbling under bands worthy of discovery. It’s also become a stage for beauty brands to showcase their hot new products to the quarter-million co...
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